--- title: Noble purpose: description: Join the global expert on noble purpose in business on Wednesday, October 21, to learn how to drive sales with work that makes you proud. image: https://info.advantageperformance.com/hubfs/lion-1200px.jpg --- [![2018-Advantage-Logo-grayscale](https://info.advantageperformance.com/hs-fs/hubfs/2018-Advantage-Logo-grayscale.png?width=150&height=87&name=2018-Advantage-Logo-grayscale.png "2018-Advantage-Logo-grayscale")](http://www.advantageperformance.com) We help organizations develop great people. ![Selling with Noble Purpose (photo of a noble lion)](https://info.advantageperformance.com/hs-fs/hubfs/lion-1500px.jpg?width=1500&name=lion-1500px.jpg "Selling with Noble Purpose (photo of a noble lion)") # Increase sales by **activating a sense of purpose** across your organization Selling with Noble Purpose author/speaker Lisa McLeod will show you how \[webinar + sneak peek 10.21\] The global expert on noble purpose in business, **Lisa McLeod** will lead the next webinar in our 2020 series on *Pivoting Together in Challenging Times*. Join us on **Wednesday, October 21**, at **Noon Eastern**. The 45-minute interactive session will conclude with a 15-minute Q&A. --- ***Do you have a purpose or do you just sell stuff?*** *“The words selling and noble are rarely seen together. Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”* When **Lisa Earle McLeod**, author of 5 bestsellers including *Selling With Noble Purpose*, wrote those words in 2013, she had no idea she was about to turn the sales industry on its head. ### Purpose drives profit Having a **noble purpose** – working with high ideals to improve your customers' lives and do work that *matters* – has been proven to increase revenue, drive engagement, and differentiate your brand. **But more than that**, focusing on a noble purpose – especially in times like these when many are struggling – can **refresh your spirit** and **build enthusiasm across your organization** while you also help your customers with work that makes you proud. Register now to join our session on **October 21** and get access to the recording and valuable takeaways. ![Lisa McLeod](https://info.advantageperformance.com/hs-fs/hubfs/lisa-mcleod.jpeg?width=185&name=lisa-mcleod.jpeg) ### About our presenters **Lisa Earle McLeod** is an advisor, consultant, and speaker who works with senior executives and sales teams around the world. She is the author of 5 bestselling books and a sought-after speaker known for her authenticity and humor. Lisa’s work has been featured in *Forbes*, *Fortune,* and *The New York Times*. McLeod is also the founder of McLeod & More, Inc., a new Advantage Performance Group thought leader partner.  Also joining us will be **Elizabeth Lotardo** and **Paul Middleton**, who along with **Richard Hodge** are developing a learning journey for *Selling with Noble Purpose* on the 1st90 mobile platform. You'll get a sneak peek of the app at the conclusion of our session! **More from Lisa on working with purpose: **   ### Get the replay! [![Top20SalesTraining2020_grey](https://info.advantageperformance.com/hs-fs/hubfs/Top20SalesTraining2020_grey.png?width=200&name=Top20SalesTraining2020_grey.png)](https://www.sellingpower.com/resources/2020/top-20-sales-training-companies) Advantage Performance Group was recently named to **Selling Power's Top 20 Sales Training Companies** 2020 List --- *Pay it forward...* **Invite your sales team and your colleagues** [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Finfo.advantageperformance.com%2Fwebinar-series-10-21%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.advantageperformance.com%2Fwebinar-series-10-21%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Finfo.advantageperformance.com%2Fwebinar-series-10-21%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Finfo.advantageperformance.com%2Fwebinar-series-10-21%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Noble%20purpose%3A%20) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Finfo.advantageperformance.com%2Fwebinar-series-10-21%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Finfo.advantageperformance.com%2Fwebinar-series-10-21%3Futm_medium%3Dsocial%26utm_source%3Demail) © 2026 Advantage Performance Group