This event is being rescheduled. We'll be in touch with updated details soon.

We faced some of the biggest socio-economic challenges of all time in 2020, and the sales world, especially, will never be the same. Where do we go from here

We need your voice to be among the select corporate sales leaders joining us for a roundtable with Selling with Noble Purpose author/speaker Lisa McLeod.

Now more than ever, organizations must bridge the gap between profit and purpose as the sales role continues to evolve beyond product and value selling to a higher calling.

McLeod and Richard Hodge, author of the sales bestseller The Mind of the Customer, will set the stage for a discussion on how organizations are leading their sales teams past the unprecedented challenges of 2020 toward a brighter future in 2021.

The roundtable will include 3 small-group breakout sessions to elicit your reflections and ideas

  • Adapting to drive revenue: Achieving ambitious targets in the face of unprecedented challenges

    What has your organization done to adapt in the face of the multiple crises of 2020? What has worked? What hasn't?
  • Driving engagement with purpose: Winning the hearts and minds of teammates and customers in a virtual environment

    What is your organization's WHY and how are you adapting with your teams to solve for it?
  • Driving customer retention: Growing relationships through high-impact (no-cost) actions

    What are your new strategies for 2021? How will you execute on these and ultimately improve your customers’ businesses?

Following the roundtable, we'll prepare a report (similar to this one from our 2020 roundtable) highlighting the general discussion, insights, and trends ready for sharing. Please note, the roundtable will be recorded for internal use only to help us accurately prepare our report. 

Lisa McLeod and Richard Hodge

About our facilitators

Lisa Earle McLeod is an advisor, consultant, and speaker who works with senior executives and sales teams around the world. She is the author of 5 bestselling books and a sought-after speaker known for her authenticity and humor. Lisa’s work has been featured in ForbesFortune, and The New York Times. McLeod is also the founder of McLeod & More, Inc., a new Advantage Performance Group thought leader partner. 

Co-facilitating will be Richard Hodge, author of the bestselling sales book The Mind of the Customer and a developer of the learning journey/mobile app for Selling with Noble Purpose. An early founder and strategic advisor for Advantage Performance Group, he is also a member of the 1st90 product and strategy team, and co-founder of the Cultivating Leaders Center of Excellence, researching high-potential leadership best practices among top companies around the globe. Earlier, Richard was founder and CEO of The Real Learning Company, developing leading-edge sales and leadership solutions for Fortune 1000 companies.