Implementing a new strategy can be a game of cat and mouse if your people aren't ready to put their training in motion.
When the head of sales enablement for a global data storage company needed to boost the training results for their new value-based selling approach, he brought in Advantage to lead a session at their global sales meeting.
We designed a fun, 3-hour competitive simulation for 800 sales reps that helped reinforce the new strategy and sales training with behaviors they could confidently take out to the field. The experience also generated enthusiasm and a camaraderie that set the tone for the rest of their meeting.
The result was a more prepared sales force ready to align their solutions to the needs and concerns of the customer's stakeholders. Teams crafted on-site their message about the business impact their solution would drive and tailored their message to one "persona" they chose among all the stakeholders. Participants said the session drove home for them the importance of not leading with products when selling to executive buyers, and made them feel ready and inspired to meet with their customers.
Make sure the hard work and money you've invested pays off with a turbo charge from the learning reinforcement experts at Advantage.
If you're planning your next big sales meeting or kickoff event, save us a seat! In as little as 2 hours, we can breathe new life into your training, too.
Photo by Sarah Dorweiler on Unsplash
